The key to growing the Gen Y segment is to create an emotional connection and foster a relationship with the children of your current members. While many parents open youth savings accounts, it’s up to your credit union to increase interaction by offering a continuum of products that grow as your young member grows.

By using a continuum of products offered by PSCU Financial Services, you can cater to a young member’s changing financial needs from preteen through adulthood and build a stronger relationship as years pass.

To find out more about our continuum of products and bundling strategies, download:

• Gen WhY
• Bundles of OpportunitY

To learn more about certain PSCU-FS products, visit our product-specific websites:

• Mobile Banking
• Prepaid Cards
• Online Banking
• Debit Cards
• Credit Cards

For questions and advice on building winning Gen Y product and marketing strategies, email us at projectnewage@pscufs.com.

College funding is another important financial concern for parents, and a great way to reach the children of your current members. PSCU Financial Services has partnered with Credit Union Student Choice and Collegiate Finding Solutions to provide your credit union with additional college funding options:

• Credit Union Student Choice is a CUSO that provides a private student lending product created by credit unions for credit unions. 
• Among many of the benefits, the credit union now has an avenue to reach the 18-24 year old age group with a product that is appealing and extremely competitive in today's market.
• The participating credit union holds the loan on their books, rather than referring the loan away, as has been historically the case with many credit unions offering a student lending solution. 
• The CUSO handles the application process, credit decision and underwriting (as outlined by credit union), loan processing and disbursement, certification to school, servicing, insurance, and collections and recovery.  
• Owners of the CUSO include PSCU Financial Services, Callahan and Associates, Trust for Credit Unions, and CUDL, as well as several credit unions across the Country. 
• For more information please contact Melissa Hunt at Credit Union Student Choice – mhunt@studentchoice.org or (202) 904-4268.

www.custudentchoice.org

• Collegiate Funding Solutions is a leading provider of integrated, web-based college planning technology solutions. 
• It's like TurboTax Online in that it is web-based, simple to use, provides an online questionnaire to collect information and generates a customized solution for the user. 
• The goal of CFS is to help your members most effectively plan and efficiently pay for college and the end result can be thousands of dollars of savings on out-of-pocket college costs.
• One of the program's strengths is the ability to help parents of Gen Yers prepare and pay for college, regardless of the amount of lead-time.  Whether the member's child is 13 or 18, the solution will show your member strategies for leveraging their specific circumstances to create a winning college funding game-plan. 
• Drive new deposit accounts – College planning is perfect context for new account promotions for college-bound students.
• Open/Enhance marketing channels (Online, SEGs, Schools, etc.). Provide a service that links baby boomers and their children to the credit union.
• Increase revenue: Custom reports provide context for appropriate back-end products/services and referrals back to the credit union:
  • Back-end sales/Opportunities for Credit Unions
  • Investments
  • Loans (home equity, personal, student)
  • Insurance
  • Student services – checking and credit card. Tie to special promotions!
• For more information about the product and special pricing contact Ed Walton at CFS – (866) 463-5032 or
  ewalton@cf-solutions.com.